We are customer advocates— Customers surmise and realize you are great instead of you telling them you are.
There’s a myth around inbound marketing that once you put content on the web, it’ll just be magically and organically found. It will, to an extent, through good SEO. But a smart promotion strategy adds velocity to the content that you’ve created and helps ensure that get the ROI you’re hoping for.
The ad industry is chock full of urban myths and legends. One such myth is that bad ad creatives are not really that bad. Unlike an exchange, which is a zero-sum game with a winner and a loser, improving creative quality floats all boats in the ecosystem.
To make matters worse, with performance metrics in CPC or CPA deals, bad creative often gets run at insane frequency levels. That’s like turning up a song you hate to unbearable decibels.
Countless studies have shown that the lion’s share of the ROI of a campaign can be directly traced to the quality of the campaign creative. As with everything, quality matters, and this is especially true when it comes to advertising.
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We are a solution based advisor that finds the right marketing mix and strategy for your organization. We know which communication channels work best for your products and services and we can turnkey the entire campaign because, unlike most advisors, we are creative— building the digital or print content and media ourselves.